Supreme Has Taken Over the Streetwear World

For those of you who don't know Supreme is a clothing company heavily based in street wear with deep roots in skateboarding. If you haven't noticed by now they have taken a hold of the street wear industry and don't appear to be letting go anytime soon. They have been doing collaborations with major companies such as Nike and Vans now for years and their popularity only continues to grow. Their most recent Nike collaboration sold out online in 52 seconds.  Let me reiterate that their Nike Air Force 1 World Famous Collaboration could not even be purchased if you forgot for simply a minute. That is how far their popularity has come. Their collaborations are so widely sought after that they have created a mass secondary market sometimes valuing their products 4 to 5 times more than retail. Im writing about them in my design blog because their designs and building upon the concepts of already popular products has allowed them to grab such a hold of the fashion industry, which is often entangled with design world, it doesn't appear they'll be going anywhere soon. Their red box logo has become a staple in fashion these days so look out for it and keep an eye on Supreme if you don't already have one on them and if your trying to get your hands on a collar remember not to wait an extra minute or you could be out of luck.